A strong horticulture sector is an engine for economic growth, creating employment, supporting agribusiness and generating income to a greater degree than staple crops, horticultural crops provides micronutrients that are essential in the human diets.
Horticultural services and products are to be attractive and acceptable to urbanites, their economic surplus to be ploughed back to the rural areas by developing innovative services and products.
Horticulture is labor intensive and has the highest economic returns per unit area.
Retail selling of fruits and vegetable is one of the major employment source to the urban poor created by small fruit and vegetable grower. Horticulture is having the “multiplier effect”, a small farmer can give employment generation to many others. That is why development can sometimes prosper best when focusing the middle- sized farmer who can develop as an entrepreneur and pull others out of poverty.